The days when PEPSI, used to be a carbonated drink far behind. This popular cola drink from the cola giant PepsiCo company has become a symbol, and an icon of youth people. The drink actually has the identity that people can relate too.
PEPSI began, like most other brands, with regular celebrity endorsements from some of the most beloved personalities in Hollywood and cricket arena. These recommendations have helped to get the visibility of the brand and significantly increased its market share. Some of the most famous people who have supported this brand include Joanie Sommers, Chayanne, Ray Charles, Hallie Eisenberg, Drew Brees, Shah Rukh Khan, Sachin Tendulkar, Kareena Kapoor, Deepika Padukone, Ranbir Kapoor, MS Dhoni, Inna, Kylie Minogue, Jennifer Hawkins and many others. All these people have a very significant impact on the young people of the world in many countries and, therefore, they served as ideal brand ambassadors.
The Pepsi brand uses sport as a tool and it shows support even through television advertising, etc. The best example of this would be “Men in Blue” commercial during the cricket World Cup.